Advisory Board Research & Reports

The Advisory Board Centre supports the development, testing, validation and monitoring of best practice for Advisory Boards and advisor engagement.


Looking for the ABF101 Advisory Board Best Practice Framework™ information?  Find it here.


2020 Research Summaries

Advisor Engagement Market Rate Analysis 2020-2021

Note: This research report is available exclusively to Professional Members.

Evaluating market rates provides us with a starting point of understanding “value transmission” within advisor engagement. There are interesting trends identified in this report including the maturing of the Advisory sector, reduced variability in fees structures across locations and business sizes and information on overall work portfolio mapping for Advisory professionals.

Achieving Scale : Breaking Through Barriers for Female Founders 2020 

This report is designed to identify and understand barriers to scale and the challenges in scaling a business for the individual owner and the resource considerations for the business.

The findings in this report are based on a four phased approach to data collection, insight development and case studies in 2019 and 2020.

Individual respondents are drawn from across Australia and include 200 initial Founders and business owners in 2019 and 125 Female Founders in 2020.  Participating Female Founders annual revenue scaled from pre-revenue to $200m.

Download the Achieving Scale : Breaking Through Barriers for Female Founders Report


2019 Research Summaries

Advisory Board Global Market Analysis 2019 – State of the Market Report

Download the Advisory Board State of the Market Report 2019

The Advisory Board Centre 2019 State of the Market Report is an evaluation of current practices,
trends, and implications. This report delivers market insights that allow businesses, advisors, industry groups, government, and academics to retain currency in the market.

With the absence of direct information on the size of the Advisory Board sector globally, to gain insight into the size of the sector, a data sample was evaluated from Linkedin of professionals currently working on Advisory Boards.

Advisor calculation – A data analysis was conducted on Linkedin Titles using two methods.  Advisory Board “current role” search.  A validation test was conducted with 100 “current” roles in the Canadian market.  This produced a 5% variability between the tile “Advisory Board” and the actual current roles.

Advisory Board calculation – The study of Advisory Board structures in 2018 identified best practice for Formalised Advisory Boards which included 3 external roles on Average for formalised Advisory Boards This includes an Independent Chair and 2 external advisors.  This calculation has been applied to the Advisor calculation method.


Advisory Board Selection Study 2019

Download the Advisory Board Centre Advisor Engagement Report

The process of scoping an Advisory Board and the roles within it requires an evaluation of the business priorities, strategic intent and the motivations of the owners and executives. Considerations for the business include the process of establishing their Advisory Board structure, accessing the appropriate people and appointing the various Advisory roles.

Within this report we review the demand of newly created Advisory roles and the mega trends that
are shaping how businesses engage external Advisors. This includes based Advisory Boards and the demand for sector based expertise.

The research is based on a series of surveys conducted on behalf of the Advisory Board Centre and actual case studies of Advisory Board activities from July 2017 to December 2018.

Individual respondents were drawn from 250 individual chairs, advisors and experts.  Participating organisations include those which are actively engaged with more than 100 Advisory Board events.  These firms range from pre-revenue start-ups to organisations with annual turnover of $200m.


Advisor Engagement Market Rate Analysis 2019-2020

Note: This research report is available exclusively to Professional Members.

Evaluating market rates provides us with a starting point of understanding “value transmission” within advisor engagement. There are interesting trends identified in this report providing insight into business investment and what they are willing to pay. Beyond this, we also have an indication of the complexity that comes with an engagement between a business and an individual advisor. Ethics in success fee structures, independence and risk/reward engagement parameters are examples of how and why rates are charged.


Historical Research Catalogue

Our research catalogue commenced in 2002.  If you have any questions about research findings, contact research@advisoryboardcentre.com.au.

  • Business Growth Advisor Sentiment Research 2017
  • Formalised Advisory Board – pilot assessment 2014 – 2016
  • International Coaching and Consulting Trends 2013
  • The Business Case for Employee Retention 2012
  • Human Resource Standards & Frameworks for Business 2008 – 2010
  • National Internal Pressure Report – Employers and Employees Expectations 2009 – 2017
  • Demographic Analysis – Impact of the Ageing Population 2010 – 2020
  • Generations in Australian Workplaces – 2017
  • Organisational Behaviour in the Business Sector 2003
  • Quarterly Index Reports – 2005 to 2017
  • Generation Y impact on Strategy – 2008
  • Regional Labour Trends for the tourism industry – Queensland 2007
  • International Flexibility Trends – 2007
  • International Labour Trends – 2007
  • Gap Analysis – Strategic Intent and Strategic Drift – 2004
  • Workflow and Compliance in people management – 2003


Collaboration in Research

Research collaboration is core to gathering data and sharing the key learnings within the market.  Examples of collaboration include:

A Employment Systems in Small Firms: A Multilevel analysis

Data gathered from 2008 – 2010 was shared with an Independent Academic Committee who completed and published a Report in an A Class Journal for Small Business.  Committee members were

Verreynne, M., Parker, P., & Wilson, M.. Employment systems in small firms: A multilevel analysis, International Small Business Journal.

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