Founder Advisory Advisory Board Business Case

Advisor Insights

Published 16 September 2025

Guest: Louis Gagnon
Specialisation: Founder Advisory: Company Creation with Entrepreneurs
Located: United States of America

Louis Gagnon is a Certified Chair™ with a focus on helping early-stage founders navigate the journey of creating a company. He specialises in advising firms and entrepreneurs who wish to drive impact by fixing systemic business or societal problems..

In this brief conversation with Louise Broekman, Founder & Head of Faculty of the Advisory Board Centre, Louis shares insights from a two-year engagement with an AI fintech. The journey started when the entrepreneur, a highly skilled CPA/CFA from Vancouver Island in Canada, shared a software solution he had developed to help him plan and manage his personal finances. Louis played a key role in helping the entrepreneur realize that he could turn this into a business and share his ingenuity to help clients reach their life goals.

The startup needed more than general guidance; it required mission, strategy, technical and commercial work-products, a prototype, a business plan, a founding team, advisors, and investors. Louis supported the founder each step of the way, aware that his job was to empower the entrepreneur, not to carry the operational load. Two years later, the pair had built enough to convince a recent NYC fintech unicorn founder to take over as a CEO of the firm. Together, they built the team and raised a seed round with the goal of taking the product to market within 90 days.

Watch the conversation below to learn how one-to-one advisory can transform raw potential into a high-growth business.

Further information: 
Interested in connecting with Louis and learning more about his work? Reach out via LinkedIn here.

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