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Fiji Overview

50 years since its independence, Fiji has become one of the most developed and connected of the Pacific Island economies. Endowed with forest, mineral and fish resources, its economy has a large subsistence agriculture sector – makes up 18% of GDP and employs 70% of the labour force – and sugar-cane processing makes up approximately one-third of industrial activity.

Fiji also has a growing tourist industry, and the earnings from the industry, as well as remittances from Fijians working abroad, are the country’s largest foreign exchange-earners.

Fiji’s main export destinations are the US (20.8%) and Australia (14.9%), with its top commodities being fuel, oil, fish, gems and sugar.

Global State of the Market Report

In 2020, the Advisory Board Centre mapped professionals currently serving on Advisory Boards. This assessment has identified low numbers of Advisory Boards in Fiji.

Fiji’s Advisory Board Landscape

The assessment has identified low numbers of Advisory Board professionals in Fiji. Minimal participation in the market may indicate:

  • That Advisory Board structures engaged in the country are informal in nature;
  • Advisory Boards are referred to as a different name, such as committees, councils or think tanks;
  • Traditional sourcing of advice is more customary for Fiji’s current business environment; or
  • There is a language barrier stemming from the search for Advisory Board professionals being in English.

Future Growth Opportunities

As an emerging sector in Fiji, connection and collaboration with the global Advisor community will present strong future growth opportunities. Further, focusing on key market sectors – agriculture, manufacturing and financial intermediation – as well as acknowledging start-up and emerging industries is essential. It will also be important for Advisory Board professionals in the market to be credentialed to best practice and ethics as this sector grows over time.

Key Statistics

Population 889.95k Labour Force by occupation
GDP  5.496bn (USD) Agriculture 44.2%
Industry 14.3%
GDP by sector Services 41.6%
Agriculture 13.5%
Industry 17.4% Global ease of doing business rank 102nd (with slight difficulty)
Services 69.1% Global ease of doing business score 61.5/100
Imports 1.911bn (USD)
Export 908.2m (USD)

 

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