Seeing the opportunity for growth across Asian markets, Craig is passionate about helping businesses to understand how and where to play to establish new, sustainable and profitable revenue streams. With a wealth of experience spanning general management, sales, retail, production and executive leadership in the FMCG space, he offers the skill-set and vision to define and re-set business, go-to-market and operational strategies while leveraging extensive networks and stakeholder access to set businesses up for success.
Setting Craig apart is his clarity of focus, ability to generate value and a keen eye for the ‘right’ leadership talent. He builds scalable platforms while planning into the future, spotting and understanding patterns at a market level key to competitive advantage. For example, as CEO for Woolworths China, he targeted new supply chains, transformed business profitability, drove key operational improvements across ERP, contract approval and online strategy. As CEO of Elders in China & Vietnam, Craig drove six-fold growth through new market entry and the creation of a lean and scalable operational platform and supply chain.